GRAND PRIZE WINNER
Client: MADD
Title: "Lucky"
Writer: David Eastman
Agency: The Richards Group, Dallas, TX
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WOMAN: Your chances of being in a drunk-driving crash are 1 in 250. Your chances of dying, 1 in 65. So when you survive, you hear it a lot: “You’re lucky to be alive.” Lucky, because you beat the odds.

...Thing is, the odds beat back.

Try losing one in three children. One in two arms or legs. Three in four months at the office. Four in five days to depression.

Two out of three dreams are nightmares. Five of six letters are bills. And if one of twelve jurors has had a bad day, the driver who hurt you goes free.

One in four marriages breaks from the strain. Two out of five friends avoid you. And the odds are good that the ones who don’t …

...will tell you how lucky you are.

ANNCR: Until you’ve survived a drunk driving crash, you can’t understand the impact. MADD Victim Services advocates are crash survivors themselves – and uniquely equipped to help with emotional, legal and financial guidance. Call 877-MADD-HELP. MADD Victim Services. We Help Survivors Survive.

SILVER WINNER (TIED)
Client: Smirnoff
Title: "Mustn't See TV"
Writer: Chris Baier
Agency: J. Walter Thompson, New York

OVERLY DRAMATIC TV PROMO

PROMO GUY: Tonight on TVC, it’s a nothing-special night of television.

SFX: CHEESY LASERS FIRE

It all starts at 8 with “Generic Cop Drama.” Will the veteran know-it-all detective get with the optimistic rookie and his save-the-world-attitude? Tune in. And tune out. Then, at 8:30, you won’t want to miss America’s newest reality also-ran, “Completely Staged.” 16 out-of-work actors compete for a thimble full of cash and one, maybe two, appearances on late-night television. Then at 9, catch the premier of the seen-it-before sitcom “A Guy Named Pizza.”

SFX: FAKE LAUGHTER

PROMO GUY: Critics are calling “A Guy Named Pizza,” ‘familiar,’ ‘not the least bit funny’ and ‘a complete waste of your time.’

AVO: Ever think about what you wouldn’t be missing on television? Get out. A reminder from Smirnoff.

PROMO GUY: The inaction starts on TVC at 8, so don’t miss a single homogenized second.

SILVER WINNER (TIED)
Client: Amstel Light
Title: "Holiday Party"
Writer: Jeff Yonteff
Agency: Publicis, New York

SFX: An office holiday party
WOMAN: You’re a good kisser.
KEN: Thanks.
WOMAN: Wow, this holiday party is so much better than last year’s. What’s your name, again?

KEN: Uhh, Ken. (PAUSE) Hey, you want me to get you a beer? They’ve got Amstel at the open bar.
WOMAN: Sure. Wait a sec. Why haven’t we ever met before?
KEN: Don’t know.
WOMAN: Where’s your office?
KEN: Uhh, it’s in the middle. You know, on the middle floor?
WOMAN: Huh? There’s only one floor, silly. You’re funny.
KEN: Thanks. Hey, I’m gonna go get those beers.
EMPLOYEES: Kenny!!! You are the man!
WOMAN: Seriously, what department do you work in?
KEN: Uhh, accounts receivable?
WOMAN: Really?! No way! Tina’s like my best friend in the office. How has she never mentioned that there’s such a cute new guy?

KEN: Ohhhh, you know, Tina. I’ll be right back, just lemme go grab a couple of those free Amstels.

WOMAN: You, me and Tina have got to go to lunch next week.

KEN: Uh, definitely.

WOMAN: Yeah, it’s such a great office, isn’t it? What’s your favorite thing about working there?

KEN: Uhhh. You know. Everything, I guess. Receiving accounts, working with Tina. I could go on and on. Hey, I’m gonna grab those beers before they run out.

WOMAN: Ok, but only after you kiss me again.

AVO: Who says you have to have a job to go to a holiday party? Who says a light beer can’t taste great? Amstel Light. The beer drinker’s light beer.

BRONZE WINNER (TIED)
Client: Meijer
Title: "Floating"
Writer: Joe Schrack
Agency: DeVito Verdi, New York

SFX: FLATLINE, FADE UNDER VO

DOCTOR: We’re losing him.

MAN: (DREAMY, WITH HEAVY ECHO) Hey, I’m floating. Ooh, look – a light!

GRANDMA: We’re all here, honey. Come into the light.

MAN: Wow…floating so high now…I can see everything from up here. There’s my house…the highway…hey, there’s a Meijer! And it’s Super Saturday! Boy, I sure could use a new toaster oven.

SFX: FLATLINE DEVELOPS INTO RHYTHM. BOOP, BOOP, BOOP

DOCTOR: We got a pulse!

ANNCR: Super Saturday at Meijer. Prices so low, everything else can wait.