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Gold
Winner
Spot: "Babysitter"
Writer: Adam Greenhood
Agency: Rick Johnson & Co./Albuquerque, NM
Click
here to listen to the spot. |
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SFX:
A CHILD SCREAMING FROM BEHIND THE DOOR.
VO:
What the (BEEP) is wrong with you?! It was Danny's
(FRIGGIN') fault! Why don't you ever tell him to go to his (BEEPING)
room? You're not even my (BEEPING) mom! You're just the (BEEPING)
babysitter! Why don't you just do me a favor and go (BEEP) yourself!
Why are you such a (BEEPING) (BEEP) all the time? I swear to
(BEEP) when my mom gets home all I have to do is tell her I
saw you (BEEPING) your (BEEPING) boyfriend in our house and
she'll fire your (BEEPING) (BEEP)!
ANNCR: Bars of soap. Now 2
for 1 at all Rainbow Foods. Rainbow Foods. Fresh for less. |
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Silver
Winner
Spot: "Obscene Airfares"
Writer: Dan Mackaman
Agency: Deephaven, MN |
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SFX:
STOP AND GO RUSH HOUR TRAFFIC, HONKING HORNS, ETC.
DAD:
(FRUSTRATED) Hey, did you see how that
guy cut me off!!!
MOM:
Relax, honey. Nobody else is moving either.
DAD:
Yeah, well he's about to get a piece of my mind. (YELLING) Hey
buddy!
DRIVER: (YELLING
BACK FROM HIS CAR) You talking to me?
DAD:
(AS IF SWEARING A BLUE STREAK) Detroit to San Francisco, $120!
MOM: Jim, watch
your language!
DRIVER:
(YELLING BACK) Yeah, well Atlanta to Houston, $79!
DAD: Did you hear
what he said?!!!
MOM:
(KNOWING WHAT'S COMING) Oh, boy!
DAD: (YELLING)
Denver to Miami, $110! Phoenix to Los Angeles, $42!
MOM:
Honey, don't talk like that in front of the kids. Roll up the
window.
SFX: ELECTRONIC
CAR WINDOW CLOSING AND OUTSIDE SOUNDS FADING
DAD:
(TRYING TO COOL DOWN) I know, I know, I'm sorry.
GIRL: (GIGGLING)
Denver to Miami, $110!
MOM:
(STERN) Young lady, if I hear you say that again, I'm going
to wash your mouth out with soap.
ANNCR:
Airfares so low, they're obscene. Hotwire.com. |
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Silver
Winner
Spot: "Delivery Room"
Writer: Jason Karley
Agency: Saatchi & Saatchi/Rowland |
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SFX:
HOSPTIAL SOUNDS
SPEAKER: (BACKGROUND)
Paging Dr. Patterson, Dr. Patterson.
DOCTOR: Hello
Mrs. Hickey, how are you feeling today?
WOMAN:
Not bad.
MAN: I think she's
ready to deliver, doc.
DOCTOR:
Has her water broke?
SFX:
SPLASH
WOMAN:
Here we go…!
DOCTOR: No, it'll
be awhile, you're not even dilated.
WOMAN:
How about now?
DOCTOR:
10 cm?! Okay, let's start pushing.
WOMAN:
Uuugh!
SFX:
SMACK!
BABY:
Waaaa!
DOCTOR:
Congratulations, it's a boy!
WOMAN:
He's beautiful. Can he crawl?
DOCTOR:
It's worth a try.
MAN:
Wow, look at him go.
DOCTOR:
And run.
WOMAN:
Is that normal?
DOCTOR:
No, not really.
BABY:
Mama.
WOMAN:
His first words. How cute?
MAN:
He's gonna play football someday.
BABY:
I hate football and I hate all of you.
MAN:
Why you little…get a haircut!
BABY:
I'm running for president. I love you guys.
PARENTS:
We love you son.
SFX:
ENGINE REVVING, TIRES SQUEALING
ANNCR:
If you think that's fast, wait till you see NASCAR Busch
Series Racing at Nazareth Speedway. Don't miss the action May
17th and 18th when NASCAR returns to the Lehigh Valley. Call
888-629-RACE for tickets. But hurry, 'cause they go fast, too.
Nazareth Speedway. Live Faster.
MAN:
Boy, what a day.
WOMAN: Hon? I
think I'm pregnant.
SFX:
ZOOM-ZOOM-ZOOM. |
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Bronze
Winner
Spot: "Winter Brewing"
Writer: John Krill
Agency: Laughlin/Constable/Chicago |
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MUSIC:
OUTDOORSY,
ACOUSTIC AMERICANA
SFX:
LIGHT WINTER, WIND, BIRDS IN THE DISTANCE
GUY:
Hello, I'm Steve Winter, president of the Winter Brewing Company.
I often come out here to marvel at the splendor of the Colorado
Rockies. Is it because my family settled this land three generations
ago? Is it to hear the gentle song of wind blowing through the
pines? Or could it be because there, way up on those snowy peaks,
is where the fresh crisp taste of Winter Beer begins its journey
each and every spring thaw? Well, maybe. But mostly, I come
here because I know that somewhere in the deep recesses of your
mind, those mountains represent breasts. And if there is one
thing my father taught me, it's that breasts sell beer. Of course
if you want to tell your wife or your girlfriend you enjoy a
refreshing Winter Beer because of its crisp Rocky Mountain water,
that's fine. But man-to-man, you and I both know you just like
getting a little buzz on and thinking about breasts. Nothing
to be ashamed of. It's just the nature of things out here in
Winter Brewing country.
ANNCR:
Discover the truth behind advertising. At the Eisner Museum
of Advertising and Design. |
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